30 Mayıs 2012 Çarşamba

Let Maslow make you a meanie!

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Myra Johnson
Conflict. It’s the meat of the story. The never-ending challenges that keep our heroes and heroines in jeopardy . . . and keep our readers turning pages.

Why does it work? Because we identify with people we worry about. And you really, really want readers to worry about your story characters!

Before you can ramp up the conflict, you need to know what is most important to your central character--what the character would risk everything to protect or obtain. Maslow’s Hierarchy of Needs can help. (If you’re unfamiliar with Maslow, click here for more info.)

Maslow’s theory assumes that people will attempt to fulfill their most basic needs before moving on to satisfy their more advanced needs. The pyramid below illustrates the different levels, with the most basic human needs at the bottom, building toward the highest psychological needs at the top.




As we step through the levels, think about the central character in your work-in-progress. Where does the character’s current situation place him or her on the pyramid? What types of challenges do those needs suggest?

Physiological needs. This is the bottom and most basic level, what every human being requires for survival, including food, clothing, and shelter. Take away any of those and your character’s life is in serious jeopardy. Think Katniss and Peeta in The Hunger Games, or Tom Hanks’s character in the movie Cast Away. Adventure stories usually rely heavily on survival needs, as do romantic suspense novels like Debby Giusti’s MIA: Missing in Atlanta.

Safety and security. The second level is one step above (pardon the pun) merely surviving. This is the need to believe that what makes us feel safe and secure won’t be taken away from us. It can include everything from financial security to health and well-being. In Tina Radcliffe’s novel The Rancher’s Reunion, the hero is living with Huntington’s disease, but not really living because he’s letting health worries separate him from the woman he loves. In A House Full of Hope, by Missy Tippens, the heroine is a single mother of four who worries that the hero’s arrival in town will result in her family’s eviction from their home.

Belonging. Inherent in every human being is the need to share physical and emotional closeness with others. A few weeks ago I watched the Hallmark movie based on Beverly Lewis’s The Shunning, about a young Amish girl who defies her parents and then is shunned by the entire community. The resulting emotional isolation this character suffered was heartbreaking. Janet Dean’s hero in Wanted: A Family exhibits his need to belong by attempting to find the mother who abandoned him.

Esteem. A step above belonging is the need for self-respect, to be not only accepted but also valued by others. The need for esteem or recognition can drive people to attempt things they might not ordinarily do. A good example is Charity O’Connor, from Julie Lessman’s A Passion Redeemed. Charity feels insecure in her family’s love, and she lets jealousy of her sister Faith drive her to seek validation in unhealthy romantic relationships.

Self-actualization.
This is a fancy term for reaching your full potential--or, from a Christian perspective, fully becoming the person God created you to be. Ultimately, that should be the goal for every story character. Not that we should show them reaching perfection by the end of the book, but the reader should believe the characters are continuing to grow and change for the better as a result of the challenges they’ve faced. Look at the heroines in Mary Connealy’s Sophie’s Daughters series. In each novel the heroine must grow beyond her own weaknesses until she finds fulfillment--first through her reliance upon God, then believing in herself, and finally as a strong, confident partner in a satisfying romantic relationship.

The most riveting stories take the central characters through varying levels of needs. As one need is met, the next problem may knock the character backward a level or two. In my novel A Horseman’s Heart, the hero finds belonging and closeness with the heroine and begins to feel valued and important, only to have an unexpected encounter threaten his sense of security and cause him to wonder if it’s time to move on again.

Let’s talk! Can you see using Maslow’s Hierarchy of Needs to create interesting problems for your story characters? Which level(s) do you find your characters working through most often? Would bumping them back a level or two boost your story conflict and possibly prevent the dreaded “sagging middle”?
Leave a comment on today’s post to be entered in a drawing for A Horseman’s Heart. 
North Carolina’s a long, long way from Texas, but horse trainer Kip Lorimer needs to get out of town fast, because the woman who long ago destroyed his last remnants of trust has just caught up with him—again.

Special-ed teacher Sheridan Cross has trust issues of her own, so when Kip shows up with a horse to donate to the family’s equine therapy program, she can’t help but be suspicious. A cowboy a thousand miles from home and living out of a horse trailer? What’s wrong with this picture?

When Sheridan’s mother offers Kip a job as barn manager, Sheridan decides she’d better stick close enough to keep an eye on things, never expecting she’ll soon have eyes only for the handsome cowboy. Can they trust their hearts and find true love, or will their troubled pasts come crashing down on their dreams?

Watch for A Horseman’s Gift, book 2 in the Horsemen of Cross Roads Farm series, coming soon!

Once Upon a Time's Evil Queen Regina: Not Exactly Mother of the Year!

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GOOOOOOOOOD MORNING, SEEKERVILLE!!!! Oh mylanta, it's been raining cats and dogs, buckets and every other thing you can think of in upstate New York! My puddles have puddles!

And the puppies.... (who will start going to their new homes this weekend!!!!)  ... Oh, puppies love to play in puddles. Splashing. Chasing kitties. And toddlers.  It has been officially determined that puppies love water!

For the record:  Let me just say that at no point in this blog post do I EVER equate Mary Connealy to a really ugly animal. Because that's just SO STINKIN' MEAN.

And I'm the nice Seeker!  ;)

Regina Mills/Queen Regina/Wicked Stepmother/Trophy Wife/Dutiful Daughter/Wounded Soul

Now there's a balanced character archetype.

And here she is in her Evil Fairytale Glory:


And here's a You Tube link that takes you to a short montage of Regina...

Click here and then come back!!!!


If you have no idea what I'm talking about, first: WHAT PLANET ARE YOU LIVING ON?????

The planet Mars, inhabited by tiny bits and bytes and mites.... 
That's like pretending Gibbs doesn't exist. Or that Jimmy Stewart was a two-bit actor. Oy.

For the record again:  Queen Regina/Mayor Mills is played brilliantly by Lana Parrilla, one of the stars of ABC's "Once Upon a Time" a crazy fun fairy-tale spin show that puts most fairy tail movies to shame.


Why?

First: Wonderfully taut and tight writing by the writers that brought us "LOST"... Now, I didn't like "LOST" because it had no point, no center, no gravity and it felt hodge podge... And good fantasy should have threads that make some kind of sense, that intrinsically weave a story through circumstance, emotion, relativity and empathy. If you are creating Netherworlds, trying to become too complex can be your downfall. Readers want to understand, to get lost in the 'other place', but that's hard to do if your names.... (Ollibuf, Ornswaggleov, Diaphapheadraanna, etc.) do not bear pronouncing much less remembering. Some fantasy writers/authors get lost in the setting and their ability to use far-out names and made-up governmental regiments. They forget to write a great book. That's a newbie mistake, because if you skip back to great fantasy works, they are amazingly simple... Good vs. Evil.  And eventually, Good wins.

So it's okay to NOT CREATE an entire new language, name system, solar system, on top of writing a story. Use the craft carefully, and that's what the writers of "Once Upon a Time" have done so well, while totally twisting and adding to the fairy tales we thought we knew.

"Once Upon a Time" borrowed concepts from Brothers Grimm, Sisters Grimm, children's books and the writers' own imaginations and layered the show with a great cast of modern day characters trapped in a fictional town in Maine. "Storybrooke" is a town without magic, a town where time stands still, a town whose captive storybook characters in kept in place by some sort of invisible force field.... But today we're writers, focused on character development and the Ultimate Queen Award must go to Queen Regina....


The writers make it easy to hate Regina. She's a user. An abuser. A taker. She is completely manic and undeniably clever, and the writers have used P-A-T-I-E-N-C-E as one of her fortes. Why is this important? Because it's subtle.  You don't have it in-your-face.... Like her savage ways of removing living, beating hearts.... Or her sheer delight when besting a foe... Her utter disregard for children's hopes and dreams....

No. Regina's patience to horde her mental, emotional and physical weapons is a huge part of her success but it's not lauded. Or spoken of. Or alluded to. It's simply there, and that's what makes it brilliant. Quietly layering your characters with qualities that speak to a reader's heart, mind or emotions is the gift of great story-telling. If you MUST explain something, you should probably do a re-write...

We all know that the wicked stepmother/evil queen hated Snow White.  While young and foolish, we thought 'twas merely vanity..... The mirror bespoke Snow's beauty and that became her undoing.

Obviously we were mistaken because now we know that the young Regina was the victim of child abuse herself.... At the hands of a magic-wielding, evil, ladder-climbing, stop-at-nothing-to-make-my-daughter-queen mother....

Who would have thought the sweet Barbara Hershey would be an EVIL QUEEN MOTHER????

Drama begets drama......

After months of viewing, we build some sympathy for "Regina, the child" in this late-season episode. This is her Darth Vader-like background, a glimpse of why we become who we are... and the choices and roads not taken.

Those old paths are the bricks of the future, right?  On those cornerstones we build characters, setting, plot, but not overloading the story with backstory????

HUGE.

Occasionally we would glimpse Regina's pain in her gaze, her eyes, always averted from others, lest they see... but the viewer (or reader) could see it. But they were teensy-tinsy increments, subtle and short....  barely notable. But there.

Regina will stop at nothing. Not back then, in fairy-tale land. Not now in Storybrooke... always plotting, scheming, staying one step ahead. But every villain has a nemesis.

Regina has several.

Rumplestiltskin/Mr. Gold, played by Richard Carlyle:

As current-day pawn shop owner and lawyer... (grinning here)  Mr. Gold

And as Rumplestiltskin in fairy-tale land of lore....

AND:

Face-off between Mayor Regina Mills and newcomer Emma Stone... Snow White's and Prince Charming's daughter, the "Luke Skywalker" type savior, the key to breaking the curse...

AND:

Her adopted son, Henry...




Henry is determined to prove that Regina is an evil fairy tale queen and his innocent belief in fixing things, breaking the curse, is what draws the adult drama together.  Using a child to draw factions together is a strong and often-used maneuver in story-telling. In romance, it's the "baby" draw... In fantasy it's the "savior" or "hope for the future" pull.  In suspense, it's the "fix it" maneuver. We need a safe haven for our children, one way or another.
Key elements of great story-telling don't change much. You can call it by any acronym you wish (which we know I won't do because you'd have to READ that stuff, and well... Really?????)
Layering characters through setting/emotion/action/reaction is the basis for a strong story.  The writers for Once Upon a Time have done a wonderful job with Regina... Mr. Gold... Henry... Emma... And of course Snow White, the tough but innocent princess-type. 
I'd love to chat about story telling and fairy tales and romance with you today! And if you're a writer and would like to have your name in the cat dish for a critique (and you know, I ALWAYS clean the cat dish before I throw your names in, LOL!) just mention it in your comment. If you just want to be in for the book, leave a comment and you're in, automatically!
And might I just add (yes, shameless plug because selling books is INTRINSIC TO MY CONTINUED GOOD HEALTH!!!!)  that "A Family to Cherish" is simply a deeeeelightful story!



Come on in! Coffee's on and the conversation's startin'!

Shhhhh! It's a Secret!

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Debby Giusti here, ready to talk about secrets. Intrigued? Want to learn more?

Secrets are an easy and effective tool to hook readers and keep them turning the page. I often use secrets in my suspense stories, yet they are equally effective in sweet romances or women’s fiction or historical romance or any of the other genres we love to read and write.

Michael Hauge, in WRITING SCREENPLAYS THAT SELL, says, “When a character, event, or situation is not explained fully at the outset or when the hero must find the answer to some questions or mystery in the course of the story, the reader will ‘stick around’ to learn the solution and satisfy his own curiosity.”

Debby, Missy and Janet with Michael Hauge at ACFW.
Like the proverbial carrot on a stick, secrets pull readers into the story and keep them guessing until the secret is revealed. Conversely, if the reader knows the secret while the hero or heroine is kept in the dark, that superior position builds reader anticipation and heightens their interest in the story.

Hauge cautions, “The longer you withhold a secret from the audience, the more important it becomes, and the more satisfying it must be when it’s revealed.”

Which one is Harlan Coben? Shhh! It's a secret.
Harlan Coben dangled a very large carrot in front of me in his breakout novel, TELL NO ONE. The hero had a secret he needed to share with his wife, but she was kidnapped at the beginning of the story and thought to have been murdered. Coben made me wait until the end of the book before he disclosed the important secret that was the missing piece in the story puzzle.

Remember playing Gossip when you were a kid? Someone would whisper a sentence or phrase in a friend’s ear. The “secret” would be passed from person to person until the last child revealed the relayed message that always varied from the initial “secret.” Using the universally accepted truths about rumors and the damaging effects of sharing someone else’s secret can up the conflict in any story.

In THE GENERAL’S SECRETARY, the fourth book in my Military Investigations series to be released in January 2013, the hero comes from a small town where local gossips reveal secrets about his mother’s past. Their snide remarks and pointing fingers steel his resolve to join the military and make something of himself. In that same story, a secret from the heroine’s childhood adversely impacts the way she approaches life as an adult. In both cases, the secrets from the past have bearing on the hero and heroine’s internal conflict and the external goals they are trying to achieve.

When revealed or shared, secrets can surprise the characters as well as the reader and serve as dramatic turning points in the story.

Evan Marshall, in THE MARSHALL PLAN FOR NOVEL WRITING, says, “A surprise is a major, shocking story development that throws a whole new light on the lead’s situation and makes matters worse in terms of her reaching her goal.” Marshall goes on to say the surprise can be, among other things, “a discovery your lead makes” or a “revelation of new information that is truly bad news for your lead,” or “an event that has a negative impact on your lead’s situation.” In each case, a secret can be the unexpected catalyst that brings change.

Maass writes, “Stories, like life, are about change. Delineating the changes scene by scene gives a novel a sense of unfolding drama, and gives its characters a feeling of progress over time.”

In COUNTDOWN TO DEATH, the first story in my Magnolia Medical series, each character--the hero and heroine, the hero’s aunt, the villain, and a number of the red herrings--has an important secret that must be revealed. For me, intertwining the web of secrets was a fun exercise and, I believe, upped the tension and suspense.

Revealed secrets can lead to acts of forgiveness, which Maass says are “powerfully redemptive” and “create high moments because they elevate the characters who forgive.”

In PROTECTING HER CHILD, wealthy heiress Eve Townsend must find the daughter she gave up for adoption long ago and reveal a secret about the life-threatening disease Meredith Lassiter may have inherited. Widowed, pregnant and on the run, Meredith initially rejects her birth mother and the hero, medical researcher Pete Worth. When he learns the truth about his father, Pete must reconcile his own past and encourage Meredith to do the same.

Michael Hauge talks about a character’s wound being “the unhealed source of constant pain.” The wound usually happens in adolescent but affects a character through adulthood, especially if the character creates a false identity to protect himself.

The heroine in THE OFFICER’S SECRET has been wounded in her youth, but the only way Maggie Bennett can prove her sister was murdered is to reveal the secret that kept the two women estranged for years. Some things are too painful to disclose, and Maggie will do almost anything rather than divulge the truth about what happened long ago.

I asked the Seekers to share how they have used secrets in their stories.

Janet Dean writes:I love adding secrets to my stories and often do. In Courting the Doctor’s Daughter I used a secret to provide external conflict between my hero and heroine. Luke Jacobs hides his true relationship with Mary’s adopted son. Mary suspects Luke’s hiding something from her, but over time, she begins to trust and care for him. Luke’s guilt and worry about Mary’s reaction if she learns the truth forces him to keep emotional distance from Mary and impacts everyone in the book. The reader is in on the secret and anticipates or worries what will happen when the truth comes out. Of course, it does, but love triumphs in the end.

Ruth Logan Herne says:In Winter's End, the nurse heroine realizes she knew the hero's bi-polar mother before she died. His mother actually gave the heroine a distinctive blue-stoned ring, a ring the heroine sees and recognizes in a two-decade old family picture. She's in a quandary. This woman's faith inspired Kayla's quest for faith, but now... Now she realizes that the woman's past affected three lives, three lives Kayla is coming to love. How does she keep this secret? Should she? Should she remove herself from the case, knowing that the hero and his dying father's lives were rent by the mother's desertion? Torn between ethics, morals and common sense, Kayla is forced to consult her boss and then confront her dying patient in a poignantly honest scene, a scene that keeps her in the gridlock of emotions and further invests her in this family.

Tina Radcliffe offers two examples:The secret that both the hero Will Sullivan and secondary character Rose O'Shea know throughout The Rancher's Reunion is that Will's father died from complications of Huntington's, a hereditary disease. This is the huge secret that the heroine Annie Harris doesn't learn until the very end of the book.

Oklahoma Reunion is a secret baby book. This baby is eight years old and the story deals with not only the hero Ryan Jones' reaction to discovering he has a child but how the hero and the heroine Kait Field work to regain trust in order to create a future as a family for their daughter Jenna.

Julie Lessman’s shares her inspired secret:Even though I write family-saga romance instead of suspense, I try really hard to incorporate a big surprise at the end of each of my books. BUT ... when I got to my latest release, A Heart Revealed, where the heroine is married to an abuser who is still alive back in Ireland and cannot get a divorce or an annulment, I knew I was dead in the water because the only resolution I could see was killing the husband off. Since I didn't want to resort to the obvious, I prayed one day while sitting on my lower deck during the fall season, telling God that since He is the God of creativity, could He please provide me with a surprise ending for this book? Not ten seconds passed before an idea slowly drifted into my brain like the autumn leaves drifting from the trees overhead. I remember being so shocked by it, that I sat straight up and started laughing out loud. To this day, no one has guessed the ending ahead of time, which is a total tribute to God, not to me, giving the story that extra mystery quality that I feel so enhances a book.

Pam Hillman writes:I can't think of a single story line of mine that doesn't have at least one secret. But the secret has to be something pivotal, and it's not something that the person is willing to divulge easily. Otherwise, having and keeping the secret wouldn't be that big of a deal, would it? But, on the other hand, when the secret is revealed, it does double duty if the results are just as bad as the person worried about, but another twist turns everything around.

For instance, in Stealing Jake, Livy is a former pickpocket, and she doesn't want Jake or the townspeople to know about her past. When she's recognized and her past is revealed, all her hopes and dreams for a fresh start seem lost. But the townspeople rally around her, and vouch for her integrity and what she's done for the town. In this case, the reader knows about the secret, but Jake and the townspeople don't, so the reader knows it's got to come out sometime.

In Vengeance Rider (aka Marrying Mariah), there's a secret that is not revealed until the end of the book, but I've planted hints about the major players involved in the secret so that (hopefully) the reader will say, "Aha, why didn't I see that coming."


Sandra Lee Smith says: In Price of Victory, Sterling kept the fact that he was one of the owners of the Company that sponsored his racing team from the team members. He did that so the team wouldn't feel like they had to give him preferential treatment. The fact he was an owner was an important factor in his ability to help the heroine.

Mary Connealy writes:In my Kincaid Bride's series, all three of the heroes are badly scarred, emotionally and sometimes physically from a terrible childhood accident in a cave. None of them talk about it with each other or the women who come into their lives. Keeping this inside prevents them from healing and moving past the guilt they all carry for the damage done that long ago fateful day. In each book, the moment comes when the man talks to the woman he loves about what exactly happened in that cave. This is the moment they allow themselves to fall in love.

In Calico Canyon, Grace didn't admit that she'd hidden in Daniel's wagon to keep him from possibly handing her over from her adoptive father.Her distrust of people ... and his awareness that she was hiding something ... deepened the conflict between them.

In Gingham Mountain, Hannah kept it secret that she knew Libby, the little girl Grant adopted off the orphan train. She did this because she wanted Libby to be taken in and cared for by the lady who was running the train because they didn't have enough money to buy a train ticket. Hannah's love for Libby, as her sister of the heart, drove Hannah's need to protect all of Grant's children.

Now it's your turn. Grab a cup of coffee, and let’s discuss secrets. How have you used secrets in your own stories? Share ways you plan to increase reader curiosity or anticipation by adding a secret to your current WIP. What secrets in books or movies have had a lasting impact on your life? Two drawings today.  Winners' choice for one of my books.

Wishing you abundant blessings,
Debby Giusti
www.DebbyGiusti.com
www.craftieladiesofsuspense.blogspot.com
www.crossmyheartprayerteam.blogspot.com 

THE COLONEL’S DAUGHTER, the third book in Debby’s Military Investigations Series, will be out in August 2012. 
Pre-Order here: Amazon.com  

THE COLONEL'S DAUGHTERUNDER SIEGE A ruthless killer is targeting the families of soldiers in a U.S. Armycolonel’s brigade. Special agent Jamison Steele, of the CriminalInvestigation Division, vows to stop him—because this time,Jamison’s heart is involved. The colonel’s daughter, the woman who loved and left Jamison without a word, came face-to-face with the murderer. Protecting Michele Logan means constant surveillance. And solving the mystery of the serial killer’s motive requires asking Michele the questions she least wants to answer. Questions that may lead them both into a deadly trap.

Welcome Guest Rose Ross Zediker

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A Mid-Year Reviewby Rose Ross Zediker

Yikes! Memorial Day has come and gone. For most people it’s the official start of summer. For this writer, it means June is fast approaching, and it’s the time when I ask myself the following questions as a mid-year review of my 2012 writing goals.

Have I reached any of my goals? I set six yearly goals that are within my control, which is an important factor when setting goals. Goals must be specific and obtainable, by you the writer. Four of my goals are hard but reachable with a lot of work. Two are easier. I write my goals down in my journal. As the months pass and I complete a goal, I check it off. So any time throughout the writing year, I can see at a glance how I’m progressing. A quick look tells me that I’ve completed two of the goals I set for the year. A pretty good start, one third of my goals are complete, a harder one and an easy one.

Can I reach the remaining goals within six months? Be realistic when asking yourself this question as you review your goals. With the four remaining goals on my list, it’s not likely that I’ll complete them by December 31st. I work a full time job in addition to my writing, so completing two 70,000 word romance novels, and writing chapters two and three of a biography for children, isn’t going to happen. Although I do devote a lot of my free time to my writing, I know that I can’t get both novels written, revised, and polished for submission or all the research finished that I need for biography. It’s time to choose which one I will work on to see a third goal completed by the end of the year. One of the novels is just in the idea stage, the other I have one chapter written and know the direction of the plot, and the children’s biography has a regional appeal. It’s a no brainer! The novel that’s started is the one I will focus on for the remaining months in 2012. I won’t cross the second novel idea off of my list of goals. Instead I’ll roll it over to my goals for 2013.

Do I need to adjust my goals to accommodate any twists and turns in my writing career? This is the most important question to consider when you’re reviewing your writing goals. Having goals is important but MORE important is being flexible with them. After all, if an editor likes the story you’ve submitted but requests changes and asks you to resubmit, you’d want to let all your other goals fall away and work on that manuscript! I’ve been flexible with my writing goals already this year. I’m a firm believer in answering manuscript and work for hire calls from editors. That is always one of my yearly goals. It’s also one I’ve completed this year, which resulted in being asked for an audition chapter in a new book series. To accept and work on that audition chapter, and work on a novella idea that my agent requested, I had to stop working on one of the romance novels in my list of goals. Flexibility is the key in moving your writing career forward.

Time passes quickly. Labor Day will be here in the blink of an eye. Review your writing goals and progress for 2012. If you haven’t set any goals, do it now. You still have seven months to make those goals a reality!

If you’re a writer, post a comment and let us know how you’re doing on achieving your writing goals for 2012 so we can cheer you on to the finish line. If you’re a reader, tell us all what types of story lines, occupations, romantic elements you like to see in a book. I’m giving away five copies, one for each month that’s passed in 2012, of Jobs Tears, the second book in my Heartsong Presents series so be sure to leave a comment!

Job's Tears - Nothing Can Stop Sarah. Since being diagnosed with multiple sclerosis, Sarah Buckley is in denial and determined to prove the pessimists wrong. Her life changes--including a new career and new hoby--cause her mom and best friend to voice concerns that she's overdoing it. To Sarah, though, overdoing it is goodness sent from God.
As a Sanders man, Mark Sanders is better off not committing...and so are the women he dates. After all, his father abandoned his mother when she was diagnosed with MS, and Mark fears he'll follow in his father's footsteps. That is, until Sarah Buckley signs up for a quilt class at Mark's shop and his fear of commitment turns to fear of losing out on love.
Can Sarah and Mark see past the beliefs that blind them and embrace the true good God has placed in their lives?


Rose Ross Zediker lives in rural Elk Point, South Dakota, with her husband of twenty-eight years. Their grown son has started a family of his own. Rose works full-time at The University of South Dakota and writes during the evening or weekends. Some of her pastimes include reading, sewing, embroidery, quilting, and spoiling her granddaughters.

Besides writing inspirational romance novels, Rose has many publishing credits in the Christian children’s genre. She is a member of American Christian Fiction Writers. Visit Rose on the Web at http://www.roserosszediker.blogspot.com/

Author Facebook Pages … What Every Author Needs To Know with Guest Blogger Sarah Ladd

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No doubt you have probably heard that an author Facebook page is an important marketing tool. But do you know why?
Whether you love Facebook or hate it, there is no denying the effectiveness of a well-executed Facebook page. Not only can it help an author establish an online presence, but it provides an unequaled opportunity to network and interact with readers and other writers. Many authors think that they don’t need an author Facebook page until they are published. This is far from true! Let’s explore why.
What are industry professionals saying about author Facebook pages?
I asked literary agent Tamela Hancock Murray of the Steve Laube Agency what she thought about author Facebook pages for unpublished authors. Here is her response:
When I am serious about signing an author, I first visit the author's website, and then I peruse Facebook. Interaction with friends and fans shows how the author will appear in public, which is important to publishers. An active Facebook page, coupled with a professional web site, is a way for authors to show they are serious about their work, and about being part of the publishing community.”
Katie Bond, Publicity Manager, Fiction, at Thomas Nelson, had to say:
“In book marketing, we speak a lot about meeting readers where they are. Right now, Facebook is a big part of that solution, with users congregating around thousands of products and causes. Facebook’s regulations for promotion have changed over the last few years and will likely change again, but maintaining a professional page is a must for authors now. These pages provide functionality that personal pages can’t, allowing you and your marketing team to gather and energize readers, and to monitor the success of various promotions to learn more for the long-term building of your brand. As an author, think of yourself as the host of the party: the ultimate goal is to graciously provide a place for people to get to know each other, all in your lovely home. Aim to give them special consideration with thanks for their following you, and they’ll loyally help to spread the word to more friends.”

Here is what it all comes down to: An author Facebook page is a marketing tool that you need!
More and more, authors are called upon to play an active role in promoting their books. Agents and publishers like to know that an author has already thought about this and is taking steps to support those future goals. Sure, you may have a website and business cards, but a Facebook page allows you to take your marketing one step further: it allows you to interact with readers on a personal level. Facebook is not just about promoting and selling your books … it is about building relationships and getting to know the people who will one day be your readers.
Below are some questions I have heard regarding author Facebook pages. Let’s take a look … 
What’s the difference between a profile (or timeline) and an page?
A personal profile page (or timeline) is just that … personal. This is where you can talk about your day, share pictures of your kids, connect with old college friends, etc. You are limited to 5,000 friends, and in order to add someone as a friend to your profile page, one of two things must happen:
1.    The other person sends you a friend request and you accept it, or
2.    You send the other person a friend request and they accept. 
The key takeaway here is that you, the profile owner, are giving the other person “permission” to see what you post on your wall. 
A Facebook page, on the other hand, is intended for professional use by businesses, celebrities, bands, and authors. Anyone with a Facebook account can “like” your page and follow your posts – and there is no limit to the number of people who can do so. Pages are much less private than profiles. You do NOT have to give another person permission in order for them to see the content on your page. Because of this, you want to be very intentional and judicious about the types of content you post here. 
The fact that a Facebook page is public and visible for the whole world to see may be daunting, but consider this:  since your author Facebook page is public, it will come up when someone searches for you on the internet. If an agent, editor, or publisher is trying to learn more about you and all you have is a private profile (timeline), they may not be able to find you. As an author, you want – need – to be visible.
How do I set up an author Facebook page? 
It’s easy, and it will take you all of five minutes to establish your page!  
1.    Go to www.facebook.com and click the following link at the bottom of the page: Create a page for a celebrity, band or business.
2.    Next, click the lower left-hand box that says “Artist, Band or Public Figure”
3.    A drop down menu will appear. Select “Author”. Below that, you need to enter the name you want to appear on your page, agree to Facebook’s terms and conditions, and click the “get started” button.
4.    The next page asks if you have a Facebook account. If you have one, you will log in at this time. (NOTE: If you already have a Facebook account, both your profile and your new author Facebook page will share the same username and password. See below for more information on this). If you don’t have a Facebook account, you’ll be prompted to create one.
5.    Once logged in, you will have the option to upload a picture for your author page.
6.    The next step allows you to enter a little bit about yourself, such as a brief description and the link to your website. 
7.    And now, your page is created! Congratulations!
8.    Once you have at least 25 fans, you can create a username, which will give you a unique web address for your page (for example: www.facebook.com/yournamehere). To do this, go to www.facebook.com/username and follow the instructions. But remember, 25 people must like your page first!
9.    Spend some time getting familiar with your new Facebook page. Check out the Help Center. Play with your settings. Practice uploading pictures and updating your cover photo. These functions are all very similar to the regular profile pages, but you will want to make sure you are familiar with everything before you start directing traffic to it.
10.    When you are ready, post your first post!  Be sure to post the link to your new page on your wall so your friends and family can “like” your new author page!
I have the same login information for both my profile (timeline) and my author Facebook page. How do I switch between the two accounts?
Once you log in to Facebook, you will see a dark blue bar across the top. On the right side, you will see an arrow pointing down. Click on that arrow, and your other account(s) will appear. NOTE:  It is important to give your profile page and your author page different names. Otherwise, it can get very confusing! For example, if the name on your profile page is Jane Doe, then you will want the name on your author page to be Author Jane Doe.At the top of my author page, I see an Admin Panel. What is that?  

The Admin Panel is how you manage your Facebook page. There are a lot of goodies in this section that you will want to be familiar with!
1.    Across the top of the admin panel, you will see the following web buttons: Edit page, Manage, Build Audience, Help, and Hide. I recommend spending a few minutes exploring these links. 
2.    In the admin panel you will see a link that says “View Insights.” The information in this section is key to understanding how your fans are interacting with you!  In order to view this information you must have at least 30 fans. Here are some terms that will be helpful to know:  a.    Reach: The # of people who see each post.b.    Engaged Users:  The #of individuals who clicked on each post.c.    Talking About This: The # of people who liked, commented, or shared each post.
I am not currently on Facebook and know nothing about it. I really want to start an author Facebook page, but I don’t know the Facebook basics. Where should I start?
Here is my advice: Get to know Facebook before using it as a professional networking site. Set up a personal profile account. All you need is an email address to get started. You can register here. Try it out for a while. “Like” other Author Facebook pages and watch how they are using this tool. See what works and what doesn’t. Then, when you are comfortable, you can take the steps outlined above.
I’ve heard that there are rules for hosting promotions and giveaways on a Facebook page. What are they?
It’s true … Facebook has strict guidelines about hosting giveaways and contests on your page. If you are considering hosting a contest, make sure you fully understand Facebook’s terms and conditions regarding promotions. These can be found here. Failure to comply with Facebook’s terms could result in your page being shut down. Yikes!
What are some guidelines for posts on my author Facebook page? 
Rule #1:  Keep it professional. In my humble opinion, this is the most essential rule for an author Facebook page. Remember, this can be one of the first impressions that a potential agent or publisher will see of you. Later, this will be the forum for readers to establish a relationship with you. The last thing you would want to do is offend someone or say something that may put your reputation in jeopardy.
Rule #2: Keep it consistent. In order to establish a relationship with readers and other professionals, it is important to maintain a schedule. Whether you post once a week, three times a week, or every day, your fans will get a sense of what to expect from you. I suggest creating an editorial calendar. At the beginning of each month, sit down and jot down ideas for your posts. Perhaps you are blogging later this week and know that this is perfect for an upcoming post. Perhaps a fellow writer’s book is free on Kindle next week and you want to help her promote it. These are great ideas … not only will planning your posts ahead of time save you time in the long run, but it will help ensure that you get the messages out that are most relevant to your fans.
Rule #3:  Keep it intentional. In a previous Seekerville post, I pointed out the importance of making sure that your marketing initiatives (such as Facebook) support your overall marketing goals, regardless of where you are in your publishing career. As your career develops and changes, your messages and your marketing plan should as well. If you are interested in learning more about this, feel free to check out my Seekerville post on marketing from back in January here.
Rule #4:  Keep it diverse.Yes, your fans are following you because they want to know more about your writing. But they are also following because they want to know more about YOU!  Because of the very public nature of Facebook pages, I advise that you stay away from posting personal information, such as where you live, information about your family, when you are going to be out of town, and so forth. But do let your fans get to know you!  Share your interests …what websites do you like? What are you reading? What are some of your interests? Ask your fans questions to encourage interaction. Remember, Facebook is as much about developing relationships as it is about promoting your book, so ask questions. The stronger the connection a fan feels to you as an author, the more likely they will be to support your future projects.
Rule #5:  Keep it fun!Writing is work. Marketing is work. That doesn’t mean you shouldn’t enjoy yourself. Use your Facebook author page to get to know other writers and interact with readers. Network. Learn. Grow. You might make a few mistakes, and that’s all right. Facebook is like anything else … the more you practice, the better – and more proficient – you will become. And when you do sign that contract, you will wish that you already had your page up and running. So what are you waiting for? 
Now it’s your turn!
So, who’s going to be the first to get their author Facebook page up and running?  Will it be YOU?  Be sure to let us know if you do!
Already have an author Facebook page?  Share your experience and advice.
Not ready to start your author Facebook page? That’s okay … it is a big step, and it’s a commitment. But I am not letting you off the hook!! I have a few questions for you … be sure to share your answers in the comments section.
1.     Do you follow other author’s pages?  If so, which authors do you think hit the mark?2.    What type of content do you like to see as an author?

Thanks for spending this time with me. Have questions about author Facebook pages? Let’s talk about it!



Sarah Ladd lives in Indiana where she shares her life with her amazing husband and sweet daughter. She has more than ten years of strategic marketing and brand management experience, including five years of marketing non-fiction books and three years of marketing the musical arts. Heiress of Winterwood, the first book in her Whispers on the Moors series, will release next spring. Visit her website or like her on Facebook!

Today Seekerville is giving away a $10.00 Amazon gift card to one commenter in honor of Sarah's visit. Winner announced in the Weekend Edition.

26 Mayıs 2012 Cumartesi

GUEST BLOGGER NANCY HERRIMAN ON "PERSEVERANCE" ... And Giveaway!!

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Julie, here, and it's no secret that I absolutely LOVE everything Irish!! So, it's little wonder that I jumped at the chance to read the debut book of today's guest blogger Nancy Herriman when our mutual agent Natasha Kern asked. A very smart move, it turns out, because The Irish Healer was everything I'd hoped for and more. Here is my endorsement: "Possibly one of the best regencies I have ever read, The Irish Healer is a haunting lovestory that held me spellbound me from the first sentence to the last, denyingme sleep until the wee hours of the morning. A stunning debut for NancyHerriman." Without further ado, please welcome a dear friend and fellow lover of all things Irish, Nancy Herriman:
Perseverance….  I can very clearly recallthe worst rejection I ever received. For you writers out there, can you? Minecame on a bright sunny summer’s day, a few weeks after I had mailed a slew ofagent queries, a few weeks spent breathlessly watching both the physical andelectronic mail box for a kind letter asking for more. Which I was certainwould come. And then it arrived,this tiny blue postcard with a generic three-sentence rejection basicallysaying ‘not interested’ but sounding an awful lot like ‘why would we botherwith you?’. The salutation wasn’t even addressed to me personally. Couldn’tthey see all the blood, sweat and tears I’d poured into that query? Didn’t Ideserve a ‘Dear Nancy’? Didn’t I deserve a kind word or two encouraging me to persevere,to soldier on?
I know I shouldn’tcomplain, because I’ve heard worse stories, of authors (now bestselling) whowere told to never contact the particular agent/editor again, that they shouldstop writing and find another job, that no one but no one was interested insuch a story and they would never sell. Ever. So I suppose my little bluegeneric postcard wasn’t all that bad, in the greater scheme of things. At thetime, though, I was angry and then I cried and then I threw it in the trashcan. Now, I rather wish I’d kept that postcard. A memento of the many barriers,the many negatives in this business we writers both love and loathe in, often,equal measure.
After more than 10 years ofwriting and several manuscripts, both finished and unfinished that have beenconsigned to the metaphorical box-under-the-bed, I finally wrote the book thatwould make it easy to smile over that postcard. In the end, the terse rejectiontoughened me, and made me all the more grateful for the day when my agent calledwith those blessed words that someone wanted to buy The Irish Healer. All the more aware that, if I had quit after thatrejection and the others like it, I would never have enjoyed seeing my words inprint, at last.
The need to perseveredoesn’t end with that first contract, however. Only in hushed conversations dopublished authors reveal the dark truth that Life-After-The-Call can be morefraught with stress and upset than Life-Before-The-Call. That it’s harder toreceive a negative comment from a reviewer than it is to get one of thosegeneric rejections in the mail. That your career as a published author is nevercertain. That balancing deadlines with your ‘regular life’ can be challengingand sometimes dispiriting. For example, here is my past year went:  I received The Call, went through themulti-step editing process, wrote my contractual second book, began work onpublicity for The Irish Healer, allwhile getting a diagnosis of breast cancer and enduring surgery and five monthsof chemotherapy. Oh, and I still have children at home! Thank heavens for thesupport of precious friends and the enduring strength obtained through faith,or else I might have given up.
So, here are my partingwords of encouragement for all writers in all stages: persevere. If I canovercome nearly a dozen years of rejection and life-changing health issues, socan you. And if you get one of those generic rejection postcards, keep it.

A blurb about The Irish Healer:
Acquitted of murdering achild under her care, Irish healer Rachel Dunne flees the ensuing scandal andvows to never sit at another sickbed. She no longer trusts in her abilities—orGod’s mercy. When a cholera epidemic sweeps through London, though, she isforced to nurse the dying daughter of the enigmatic physician she has come tolove. James Edmunds, wearied by the deaths of too many patients, has his owndoubts about God’s grace. Together, they will have to face their darkestfears...and learn what it means to have real faith.

Bio:Nancy Herriman abandoned acareer in Engineering to chase around two small children and take up the pen.She hasn’t looked back. When she is not writing, or gabbing over lattes aboutwriting, she is either watching history shows on cable TV or singing. She livesin the Midwest with her husband and sons, and wishes there were more hours inthe day. You can learn more at her website, www.nancyherriman.com,where you will also find a link to the opening chapter of The Irish Healer along with a book trailer.
If you participate insocial media, please join her on Facebook at https://www.facebook.com/Author.NancyHerrimanor on Twitter (@Nancy_Herriman).
In addition, one lucky readerwho comments on my blog will be randomly selected to win a copy of The Irish Healer in either print form oraudio book. Good luck!

Once Upon a Time's Evil Queen Regina: Not Exactly Mother of the Year!

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GOOOOOOOOOD MORNING, SEEKERVILLE!!!! Oh mylanta, it's been raining cats and dogs, buckets and every other thing you can think of in upstate New York! My puddles have puddles!

And the puppies.... (who will start going to their new homes this weekend!!!!)  ... Oh, puppies love to play in puddles. Splashing. Chasing kitties. And toddlers.  It has been officially determined that puppies love water!

For the record:  Let me just say that at no point in this blog post do I EVER equate Mary Connealy to a really ugly animal. Because that's just SO STINKIN' MEAN.

And I'm the nice Seeker!  ;)

Regina Mills/Queen Regina/Wicked Stepmother/Trophy Wife/Dutiful Daughter/Wounded Soul

Now there's a balanced character archetype.

And here she is in her Evil Fairytale Glory:


And here's a You Tube link that takes you to a short montage of Regina...

Click here and then come back!!!!


If you have no idea what I'm talking about, first: WHAT PLANET ARE YOU LIVING ON?????

The planet Mars, inhabited by tiny bits and bytes and mites.... 
That's like pretending Gibbs doesn't exist. Or that Jimmy Stewart was a two-bit actor. Oy.

For the record again:  Queen Regina/Mayor Mills is played brilliantly by Lana Parrilla, one of the stars of ABC's "Once Upon a Time" a crazy fun fairy-tale spin show that puts most fairy tail movies to shame.


Why?

First: Wonderfully taut and tight writing by the writers that brought us "LOST"... Now, I didn't like "LOST" because it had no point, no center, no gravity and it felt hodge podge... And good fantasy should have threads that make some kind of sense, that intrinsically weave a story through circumstance, emotion, relativity and empathy. If you are creating Netherworlds, trying to become too complex can be your downfall. Readers want to understand, to get lost in the 'other place', but that's hard to do if your names.... (Ollibuf, Ornswaggleov, Diaphapheadraanna, etc.) do not bear pronouncing much less remembering. Some fantasy writers/authors get lost in the setting and their ability to use far-out names and made-up governmental regiments. They forget to write a great book. That's a newbie mistake, because if you skip back to great fantasy works, they are amazingly simple... Good vs. Evil.  And eventually, Good wins.

So it's okay to NOT CREATE an entire new language, name system, solar system, on top of writing a story. Use the craft carefully, and that's what the writers of "Once Upon a Time" have done so well, while totally twisting and adding to the fairy tales we thought we knew.

"Once Upon a Time" borrowed concepts from Brothers Grimm, Sisters Grimm, children's books and the writers' own imaginations and layered the show with a great cast of modern day characters trapped in a fictional town in Maine. "Storybrooke" is a town without magic, a town where time stands still, a town whose captive storybook characters in kept in place by some sort of invisible force field.... But today we're writers, focused on character development and the Ultimate Queen Award must go to Queen Regina....


The writers make it easy to hate Regina. She's a user. An abuser. A taker. She is completely manic and undeniably clever, and the writers have used P-A-T-I-E-N-C-E as one of her fortes. Why is this important? Because it's subtle.  You don't have it in-your-face.... Like her savage ways of removing living, beating hearts.... Or her sheer delight when besting a foe... Her utter disregard for children's hopes and dreams....

No. Regina's patience to horde her mental, emotional and physical weapons is a huge part of her success but it's not lauded. Or spoken of. Or alluded to. It's simply there, and that's what makes it brilliant. Quietly layering your characters with qualities that speak to a reader's heart, mind or emotions is the gift of great story-telling. If you MUST explain something, you should probably do a re-write...

We all know that the wicked stepmother/evil queen hated Snow White.  While young and foolish, we thought 'twas merely vanity..... The mirror bespoke Snow's beauty and that became her undoing.

Obviously we were mistaken because now we know that the young Regina was the victim of child abuse herself.... At the hands of a magic-wielding, evil, ladder-climbing, stop-at-nothing-to-make-my-daughter-queen mother....

Who would have thought the sweet Barbara Hershey would be an EVIL QUEEN MOTHER????

Drama begets drama......

After months of viewing, we build some sympathy for "Regina, the child" in this late-season episode. This is her Darth Vader-like background, a glimpse of why we become who we are... and the choices and roads not taken.

Those old paths are the bricks of the future, right?  On those cornerstones we build characters, setting, plot, but not overloading the story with backstory????

HUGE.

Occasionally we would glimpse Regina's pain in her gaze, her eyes, always averted from others, lest they see... but the viewer (or reader) could see it. But they were teensy-tinsy increments, subtle and short....  barely notable. But there.

Regina will stop at nothing. Not back then, in fairy-tale land. Not now in Storybrooke... always plotting, scheming, staying one step ahead. But every villain has a nemesis.

Regina has several.

Rumplestiltskin/Mr. Gold, played by Richard Carlyle:

As current-day pawn shop owner and lawyer... (grinning here)  Mr. Gold

And as Rumplestiltskin in fairy-tale land of lore....

AND:

Face-off between Mayor Regina Mills and newcomer Emma Stone... Snow White's and Prince Charming's daughter, the "Luke Skywalker" type savior, the key to breaking the curse...

AND:

Her adopted son, Henry...




Henry is determined to prove that Regina is an evil fairy tale queen and his innocent belief in fixing things, breaking the curse, is what draws the adult drama together.  Using a child to draw factions together is a strong and often-used maneuver in story-telling. In romance, it's the "baby" draw... In fantasy it's the "savior" or "hope for the future" pull.  In suspense, it's the "fix it" maneuver. We need a safe haven for our children, one way or another.
Key elements of great story-telling don't change much. You can call it by any acronym you wish (which we know I won't do because you'd have to READ that stuff, and well... Really?????)
Layering characters through setting/emotion/action/reaction is the basis for a strong story.  The writers for Once Upon a Time have done a wonderful job with Regina... Mr. Gold... Henry... Emma... And of course Snow White, the tough but innocent princess-type. 
I'd love to chat about story telling and fairy tales and romance with you today! And if you're a writer and would like to have your name in the cat dish for a critique (and you know, I ALWAYS clean the cat dish before I throw your names in, LOL!) just mention it in your comment. If you just want to be in for the book, leave a comment and you're in, automatically!
And might I just add (yes, shameless plug because selling books is INTRINSIC TO MY CONTINUED GOOD HEALTH!!!!)  that "A Family to Cherish" is simply a deeeeelightful story!



Come on in! Coffee's on and the conversation's startin'!