Social Media: A List of To Do’sBy Noelle BussBethany House Fiction PublicistTo Celebrate todays visit from Bethany House we are giving away the entire October Fiction Release list, hourly giveaways, you must leave a contact email to win.AND today is the last chance to get your name in the drawing for our Grand Prize Birthday Giveaway
A LAPTOP COMPUTER
Now, here is Noelle Buss
1. Do What You Love
Our favorite advice is to findwhich social media you love—Twitter, Facebook, blogging, Pinterest, orsomething else—and then focus on this and do it well. Trying to do a little ofeverything may sound like a good idea, but your level of engagement in eachsocial-media tool, and your ability to effectively use each one will likelysuffer. Also, sticking to what you love will help stave off burnout and helpprevent you from feeling overwhelmed.
2. Do Be Yourself
Readers love books and love talking aboutbooks, but the real reason they’re visiting your social-media pages is becausethey want to encounter the person behind their favorite stories. So don’t beafraid to talk about something other than your books through your social media.Post about the things that interest you, inspire you, and fun things you’veencountered. The more dynamic you can be in revealing who you are, the moreinclined people are going to be to follow and engage with you, which will givethem more reasons to relate to you.
3. Do Get Creative
Social media can be fun, but forauthors and publishers it’s also a tool for expanding your reach by being ableto influence readers directly. So be attentive to what skills and approachesare going to increase your followers. For instance, use photographs and images;they’re most likely to draw in fans and on Facebook show up in more newsfeeds.Also, think about what content you can provide that no one else can. Createlike-gates or make special videos offering exclusive content orbehind-the-scenes looks. People will keep returning to you if they know you’regoing to offer them something special.
4. Do Plan Ahead
Being spontaneous with yourposting, tweeting, or sharing things can be great, yet if you get busy oroverwhelmed with options, it ceases to be an effective system. Blogs, Facebook,and Twitter—via HootSuite or TweetDeck—all offer ways for you to upload contentin advance and strategically spread things out. It can take the headache out ofsocial media and make sure you’re maintaining a consistent presence.
5. Do Be Generous
If you’re going to use socialmedia, you have to be willing to inconvenience yourself a bit. When people tagyou or post comments, respond to them in a timely and thoughtful manner. Butdon’t just be reactive—get out there and reach out to other people. The moreyou engage, the more you’ll be noticed and open up opportunities for yourself.And of course everyone loves a good giveaway!
Noelle Buss | Fiction PublicistBethany House PublishersA Division of Baker Publishing Group
Leave a comment and tell me what you're doing about social media. Are you on Facebook? Twitter? Pinterest? Which ones am I forgetting? Which are your favorites?
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| LAST DAY TO GET YOUR NAME IN THE DRAWING |
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