ClaimingMariah released January 1st, so promotion is first and foremost inmy thoughts. I started thinking outside the box months ago and will share withyou some of what’s working.Blog Tour: First, I startedplanning a blog tour back in November and ended up on tour with over 50bloggers January through March. No, blog tours are not new, but I’m adding aslight twist to my tour.
Insteadof giving away something at each stop (although I am doing some of that), I’mgiving away weekly prices on my author events page on facebook, with a grandprize of a Kindle or Nook, winner’s choice at the end of the tour in March. The tour’s purposeis to spread the word about ClaimingMariah. But let’s face it, facebook author pages are a hot topic thesedays. No, I don’t want to put all my eggs on my facebook author page, but I doneed to grow it, so I decided to use the blog tour to point people to my bookand my author page at the same time.
If you click on AUTHOR EVENTS, you will see PASTand UPCOMING in the top left-hand corner. Take a moment to look at the PAST EVENTS and the UPCOMING EVENTS. You can switch back and forth betweenthem. This gives you an idea of how to use the EVENTS page to your advantage. Lookat this week’s prize,but make sure you come back here…there’s more to my madness… lol
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| MS Made Mango Butter and Goat's Milk Soap - Giveaway sponsored by Magnolias & Sassafras,Philadelphia, MS |
Did you notice thisweek’s prize is SPONSORED by a local business? Yes, that is correct! I haveseveral businesses sponsoring giveaways in the coming weeks. Think outside thebox….
My web page and my CalicoTrails Blog are getting into the act. Calico Trails alerts readers that I’mon tour, and lists all the stops, encouraging people to find me on any givenday. My web page has a list of the stops just in case someone stops by there.The permalinks are updated about once a week.
Oneof the coolest things I did was an Impromptu Online Launch Party on my profile page to drive people to my fan page. Yes, this wasvery, very impromptu. I was playing with the Events page, and modeled this launch after one I had been invited to. My launch party lasted about a week, and was the most fun I’ve ever had. It is very important to interact at these events! Ideally, this would be better posted on theauthor fan page, but at the time I only had a handful of fans on my page. Think outside the box….
Who to Invite: I did invite all myfriends to the impromptu online launch party, but I am not inviting everyone tothe weekly giveaways. That would get old quickly. There is a fine line betweenbeing courteous and obnoxious on facebook. Hopefully those who really want to know morewill like my fan page(hint, hint) and can be kept in the loop about my books, my giveaways, and my latestnews. So, I recommend using the Invite feature sparingly.
Lessyou think my entire PR campaign is focused on facebook, it’s not. I’m stillbuilding my email list for my newsletter,and will be giving away a Kindle/Nook to those subscribers independently of thefacebook promotion. It just so happens that this big push is on facebook rightnow. I’ll be sending out a cool eblast to my newsletter subscribers soon. AndGoodreads and Pinterest are the next horizons I'd like to master.
How else am I thinkingoutside the box? Well, I’m partnering with Janean Nusz of TrendencyBuzz topromote my blog tour on various social media sites. This is a pilot run forboth of us, and I'm excited to see how it works.
I’msure I’ve left something out, but we’ll have all day to discuss the pros andcons of marketing. Silence is golden, but not in Seekerville!
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The Prize Vault is Open!!!
Oh…last minute addition to this week’s giveaway on facebook. Click here and enter the contest for the Mississippi Made Soap (follow the directions!) and I’ll add a copy of Claiming Mariah OR Stealing Jake to the drawing this week. Winner’s choice!
Pam is also blogging today with Sarah ForgraveStop by and say hi!
Clickfor a Complete List of Stops Along the Tour
www.pamhillman.com
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